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VP Marketing

Tel-Aviv | Marketing | Full-time

We help millions of people create homes they love

In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines with millions of customers, including Mixtiles, easyplant, Oasis and Around. We're also shipping new products every year.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Impact
Small team = a lot of impact
We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter
Products that creates a feeling of connection
Products people love
Working on products you & your family personally use creates a feeling of connection, fun, and spreads good karma
We make it easy to use
Our secret formula = make it easy to use
It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it
We solve hard, real world problems
Solve hard, real world problems
Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR & robotics
We are a real business that is built to last
A real business, built to last
We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable

What you're applying for 

Mixtiles is looking for a VP of Marketing / CMO to lead our marketing strategy and team as we scale from $200M to $1B+. This is a critical leadership role responsible for driving profitable growth, strengthening our brand, and telling a story that’s uniquely ours. The goal: Build a world-class marketing engine that fuels our next stage of growth. Each of our products—Mixtiles, easyplant, Around, and Oasis—is at a different stage of growth, and your job is to help each one reach its full potential. That means scaling what works, broadening our audience, and sharpening our messaging. We need marketing that is clear, compelling, and drives real business impact.

In this role you will

  • Drive revenue growth—own the marketing strategy that scales Mixtiles from $200M to $1B+.
  • Shift the marketing team into a new gear as our products hit the $100M+ mark, optimizing how we reach new customers and engage existing ones.
  • Craft a unique brand narrative—help Mixtiles stand out and build an emotional connection with customers.
  • Simplify and sharpen messaging—ensure our value propositions are clear, compelling, and easy to understand.
  • Lead new product storytelling—especially as we launch Oasis and continue evolving our portfolio.
  • Optimize and broaden growth channels—find inefficiencies, expand into new opportunities, and refine creative execution.
  • Shape the future of our brand structure—explore the best way to unify and strengthen our portfolio.
  • Build and mentor a top-tier marketing team that moves fast and delivers at a high standard.

What we're looking for

  • A sharp operator—your plans are clear, compelling, and executed with high momentum.
  • Strong strategic judgment—you simplify complexity, communicate clearly, and make smart decisions.
  • A brand builder—you know how to create a brand people connect with and remember.
  • Customer-focused thinking—you have a strong intuition for what delights and inspires people.
  • High hiring standards—you recognize top talent and build teams that operate at a high level.
  • A collaborative leader—you influence at every level, from hands-on execution to setting strategy.
  • A mensch—good, kind, and humble while driving ambitious results.

Bonus points if you have:

  • Have experience scaling consumer brands at $100M+ revenue.
  • Have led performance marketing, brand, and creative teams under one roof.
  • Have worked in fast-paced, high-growth environments.