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Senior Growth Manager - Apps

Tel-Aviv | Marketing | Full-time

We help millions of people create homes they love

In the beginning, in 2016, we were just two best friends working on a simple idea: how to make it super easy to turn your favorite smartphone photos into awesome wall art.

Today, we have multiple product lines with millions of customers, including Mixtiles, easyplant, Oasis and Around. We're also shipping new products every year.

We love what we do, and we love people who love what they do. If you're that kind of person, read on.

Impact
Small team = a lot of impact
We’re ~100 people, with wildly diverse skill sets, serving millions of customers. Each of us drives a lot of impact. Your work will matter
Products that creates a feeling of connection
Products people love
Working on products you & your family personally use creates a feeling of connection, fun, and spreads good karma
We make it easy to use
Our secret formula = make it easy to use
It’s how we re-invented the picture frame, and then the houseplant. It’s how we got to millions of customers. It’s pure design, and people love it
We solve hard, real world problems
Solve hard, real world problems
Every day, we handle extreme challenges in user experience, manufacturing and scale for which we use tech like AI, AR & robotics
We are a real business that is built to last
A real business, built to last
We believe great products have great unit economics. That’s why Mixtiles is a high growth company that’s also profitable

The Company

Mixtiles is a $300M profitable brand reinventing how homes feel.
Wall photos. Self-watering plants. Smart lighting.
Loved by millions. Growing fast. Built lean.

We’ve just rebuilt our app with AI at its core, unlocking a level of value no competitor offers today.
Now we’re ready to grow it. That’s where you come in.

The Role

We’re looking for a Senior Acquisition Lead to own growth for our flagship app.
This is a rare opportunity: the product is proven, the tech is fresh, and the path is wide open.

You’ll lead user acquisition from scratch.
Build campaigns. Test channels. Find what works. Kill what doesn’t.
You’ll work closely with our creative lead to tell the right story, to the right audience, in the right way.
And you’ll move fast - launching, learning, and scaling what sticks.

This isn’t a supporting role.
You’ll be the one driving the numbers.
The one uncovering insights.
The one who brings this product to millions.

What You’ll Do

  • Own all paid acquisition for the Photos app - from strategy to execution
  • Scale fast: creative, targeting, channels, budget allocation
  • Work with our in-house creative lead to craft thumb-stopping performance ads
  • Make the most of every install - optimize for revenue, not just CPI
  • Leverage Appsflyer, Web2App, and product analytics to guide decisions
  • Report clearly, act quickly, and lead growth with confidence

What We’re Looking For

  • 0 -> 1 growth experience, especially in mobile apps
  • Deep knowledge of UA strategy, execution, and scaling
  • Strong campaign and budget management skills
  • Proven ability to work with creatives to make ads that work
  • Fluent in attribution, mobile analytics, and performance metrics
  • Fast, curious, sharp. You don’t wait - you go.

This is not a channel manager role.
This is your app to grow, your bets to make, your success to lead.

Ready to build the next big thing in consumer AI? Let’s talk.

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